Nuala G. Walsh
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Adjunct Professor - Author - Non-Executive Director - Behavioural Scientist - Marketeer
"Sensational."
- Rory Sutherland, Vice-Chair, Ogilvy
"Sensational."
- Rory Sutherland, Vice-Chair, Ogilvy
"Sensational."
- Rory Sutherland, Vice-Chair, Ogilvy
"Sensational."
- Rory Sutherland, Vice-Chair, Ogilvy
"The only book on decision-making you'll ever need."
- DR. DARIO KRPAN, London School of Economics & Political Science
"The only book on decision-making you'll ever need."
- DR. DARIO KRPAN, London School of Economics & Political Science
"The only book on decision-making you'll ever need."
- DR. DARIO KRPAN, London School of Economics & Political Science
"Sensational."
- Rory Sutherland, Vice-Chair, Ogilvy
#1 New Release
Check out the NEW trailer...!!
The launch message...
Do you hear what really matters?
Your Go-to Guide for Smarter Judgement
"This is a misjudgement masterclass for decision-makers in high-stakes situations - it not only explains your past mistakes but prevents future ones ..."
We live in a noisy, polarised world where the risk of tuning out what really matters is rising - and amplifying error.
When you tune out, you lose out. But when you tune in, you win - and so do those around you.
Tune In stands apart. Original and timely, it draws attention to decision “deaf spots,” the judgement killers that stop us from hearing what really matters.
Tune In is illustrated by a cast of unforgettable Wall Street titans, sports icons, entrepreneurs, presidents, FBI investigators and moon-landing astronauts.
Stand out, don't miss out. And become a more influential Decision Ninja.
It's time to Tune In.
"A thoughtful analysis of the traps that can sabotage your judgment—and a practical resource for making better choices.”
Adam Grant
#1 New York Times bestselling author of Hidden Potential and Think Again
"A thought-provoking exploration of the challenges facing decision-makers in a modern world. A must-read for anyone seeking to enhance their judgment and minimize human error.”
Robert Cialdini
New York Times bestselling author of Influence and Pre-suasion
"Rooted in research, TUNE IN should be standard reading in all classrooms and boardrooms. It’s a winning template for high performers. You’ll return to it time and time again.”
Paul McGinley
Professional Golfer and European Ryder Cup Captain 2014
"This is a sensational book... Put down your mobile phone and read this instead"
Rory Sutherland
Vice Chairman, Ogilvy
“It is an honor to recommend this book. ”
Jeffrey L. Rinek
Former FBI Investigator
"Bring the level up on your listening ... your decision-making skills are going to soar."
Dorie Clark
Professor at Colombia & WSJ Bestseller
What Are People Saying?
"A ground-breaking account of how the mind gets critical decisions wrong and how to get them right. Convincingly argued, its core idea of psychological deaf spots merits a lot more attention. This game-changer leaves you wanting more - and to do better."
Lord Sebastian Coe
President of World Athletics
“This engaging, thought-provoking and influential book is a map for smarter decision making. A great first time read but also an invaluable reference book. A rare combination of information and entertainment.”
Debbie Hewitt MBE
Chair, The Football Association & Visa Europe
"Inspiring, witty and intellectually stimulating, this is a journey all should take."
Dame Robina Shah DBE
Professor of Psycho-Social Medicine and Medical Education
"An engaging journey of the mind... a fantastic book... Every leader needs to understand their “deaf spots.”
Melina Palmer
CEO, The Brainy Business
"Anyone who reads this practical book will love it."
Allyson Stewart-Allen
CEO, International Marketing Partners
“A book I would never want to have too far away from me! It's not only informative but really instructive and a valuable reference for any business.”
Viktoria Degtar
Chief Revenue Officer, TIME
“Written by a businesswoman who has not only been there, but most importantly done it. Tune In is chock full of insights that give you the ‘what’ and the ‘how’. A book to be cherished.”
Steve Martin
New York Times bestselling author of Messengers, and CEO, Influence at Work
"Powerful, pacy and provocative, this misjudgement masterclass will make you challenge how you think - and hear. An essential book for leaders."
Tracy Davidson
Deputy CEO, Handelsbanken Plc
"Nuala Walsh teaches us valuable methods for applying critical thinking and behavioural science to improve our decision-making. An essential read."
Dr Daniel Crosby
Psychologist and author of Laws of Wealth and The Behavioural Investor
***Out NOW***
Award-winning Nuala Walsh is an adjunct professor of behavioural science at Trinity College Dublin, an independent non-executive director, bestselling author, TEDx speaker and visiting fellow at the London School of Economics.
Recognised among the 100 Most Influential Women in Finance, her 30-year global investments career spans BlackRock, Merrill Lynch and Standard Life Aberdeen, serving as Chief Marketing Officer. At PA Consulting, she completed a one-year World Bank transformation project in Africa.
As MindEquity CEO, she advises Fortune 500 firms, human rights and sports associations on strategy, reputation, culture and behaviour change.
A former Vice-Chair of UN Women (UK), current appointments include Founding Director of the Global Association of Behavioural Scientists; President of Harvard Club of Ireland; Non-Executive Director at the British & Irish Lions; Chair of Innocence Project London; Advisor at World Athletics, and Council Member at The Football Association.
Publishing 100+ articles including in Forbes, Inc., Psychology Today, Harvard Business Review, her insights have featured in the Financial Times, CNBC and on BBC, RTE and Fox Business. Holding two first-class masters and a BA in Philosophy, Nuala guest lectures in Ivy-league universities.
For a repository of published articles, click here
About The Author
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