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- Rory Sutherland, Vice-Chair, Ogilvy


- Rory Sutherland, Vice-Chair, Ogilvy


- Rory Sutherland, Vice-Chair, Ogilvy


- Rory Sutherland, Vice-Chair, Ogilvy

Tune  In book cover
Tune  In book cover
Tune  In book cover

"The only book on decision-making you'll ever need."

- DR. DARIO KRPAN, London School of Economics & Political Science

"The only book on decision-making you'll ever need."

- DR. DARIO KRPAN, London School of Economics & Political Science

Tune  In book cover

"The only book on decision-making you'll ever need."

- DR. DARIO KRPAN, London School of Economics & Political Science


- Rory Sutherland, Vice-Chair, Ogilvy

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#1 Hot New Releases 

 Tuned out? Not hearing what really matters? 

Here's Your Go-to Guide for Smarter Judgement 

Tired of getting decisions wrong? Not sure why it happens? 

"This is a misjudgement masterclass for decision-makers in high-stakes situations that not only explains your past mistakes but prevents future ones ..."

Your decisions matter. We live in a noisy, polarised, tone-deaf world where the risk of tuning out is rising - and amplifying human error.

TUNE IN stands apart. Its original and timely it drawing attention to decision “deaf spots,” the judgement killers that stop us from hearing what really matters. 

Armed with a science-led framework and dozens of  strategies that rely on human intelligence rather than artificial intelligence, you’ll discover the 10 traps that bind rational reasoning. And learn how to deal with them.

TUNE IN is illustrated by a cast of Wall Street titans, sports legends, entrepreneurs, presidents, FBI investigators and moon-landing astronauts.

By tuning in to the right voices, you’ll hear what others don't. You’ll stand out rather than miss out. And become a more influential Decision Ninja. 

It's time to  build a better world.

It's time to 
Tune In.

tuned out decision-maker
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"A thoughtful analysis of the traps that can sabotage your judgment—and a practical resource for making better choices.”

Adam Grant

#1 New York Times bestselling author of Hidden Potential and Think Again

"A thought-provoking exploration of the challenges facing decision-makers in a modern world.  A must-read for anyone seeking to enhance their judgment and minimize human error.”

Robert Cialdini

New York Times bestselling author of Influence and Pre-suasion


"Rooted in research, TUNE IN should be standard reading in all classrooms and boardrooms.  It’s a winning template for high performers.  You’ll return to it time and time again.”  

Paul McGinley

Professional Golfer and European Ryder Cup Captain 2014  

"This is a sensational book... Put down  your mobile phone and read  this instead"

Rory Sutherland

Vice Chairman, Ogilvy 

“It is an honor to recommend this book. ”

Jeffrey L. Rinek

Former FBI Investigator

What Are People Saying?

"A ground-breaking account of how the mind gets critical decisions wrong and how to get them right. Convincingly argued, its core idea of psychological deaf spots merits a lot more attention. This game-changer leaves you wanting more - and to do better."

Lord Sebastian Coe

President of World Athletics

“This engaging, thought-provoking and influential book is a map for smarter decision making. A great first time read but also an invaluable reference book.  A rare combination of information and entertainment.”

Debbie Hewitt MBE

Chair, The Football Association & Visa Europe

"Inspiring, witty and intellectually stimulating, this is a journey all should take."

Dame Robina Shah DBE

Professor of Psycho-Social Medicine and Medical Education

"An engaging journey of the mind... a fantastic book... Convincingly argued, every leader needs to understand  their “deaf spots.”

Melina Palmer 

CEO, The Brainy Business

"Anyone who reads this practical book will love it."

Allyson Stewart-Allen

CEO, International Marketing Partners 

“A book I would never want to have too far away from me! It's not only informative but really instructive and a valuable reference for any business.”

Viktoria Degtar 

Chief Revenue Officer, TIME 

“Written by a businesswoman who has not only been there, but most importantly done it.  Tune In is chock full of insights that give you the ‘what’ and the ‘how’. A book to be cherished.”

Steve Martin

New York Times bestselling author of Messengers, and CEO, Influence at Work

"Powerful, pacy and provocative, this misjudgement masterclass will make you challenge how you think - and hear. An essential book for leaders."

Tracy Davidson

Deputy CEO, Handelsbanken Plc

"Nuala Walsh teaches us valuable methods for applying critical thinking and behavioural science to improve our decision-making. An essential read."

Dr Daniel Crosby

Psychologist and author of Laws of Wealth and The Behavioural Investor

Nuala Walsh is an award-winning business consultant, independent board director, behavioural scientist, TEDx speaker and visiting fellow at the London School of Economics. 


Recognised among the 100 Most Influential Women in Finance, her 30-year global investments career spans BlackRock, Merrill Lynch and Standard Life Aberdeen as Chief Marketing Officer.  

With PA Consulting, she spent a year in Africa for the World Bank.


Former Vice-Chair of UN Women (UK), she serves as Founding Director of the Global Association of Behavioural Scientists, President of Harvard Club of Ireland; and Chair of the Innocence Project London.

Other appointments include first independent Non-Executive Director at the British & Irish Lions; Advisor at World Athletics, and Council Member at The Football Association.​ 

As MindEquity CEO, she advises blue-chip brands industrywide, human rights, and sports organisations including ASICS, Uber, Aer Lingus, ICOCA, Handelsbanken and the BBC.

With insights featured from the Financial Times to Fox Business, she publishes regularly in Forbes, Inc., Psychology Today and Harvard Business Review. 


Holding multiple first-class Masters degrees, Nuala guest lectures on MBA, finance, criminology and decision science programs at INSEAD, Harvard Kennedy School and University of Greenwich. ​​


For a repository of published articles and insights, click below...​


Article in Harvard Business review on whistleblowing and speaking upby Nuala Walsh
 Forbes logo by Nuala Walsh
Interview about Harvard scandal in Financial Times featuring Nuala Walsh
BBC logo
A series of articles in Psychology Today by Nuala Walsh
A series of Nuala Walsh articles in Inc magazine

 Join the TUNED-IN Club..

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