
Nuala G. Walsh

Business Consultant, Behavioral Scientist, and Author






Recognised among the 100 Most Influential Women in Finance, Nuala Walsh is a consultant, behavioural scientist, former FTSE 100 Chief Marketing Officer, and non-executive director in sport, business and human rights. The Founder CEO at MindEquity Consulting, she advises brands such as ASICS, UBER, BBC, Aer Lingus, and Handelsbank on matters of strategy, reputation, and culture change. She is an Adjunct Professor of behavioural science at Trinity College Dublin's School of Medicine and a Fellow at the London School of Economics.
With over 30 years in investments at BlackRock, Merrill Lynch and Standard Life Aberdeen, she has globalised multiple brands and operated functionwide. At PA Consulting, she spent a year in Africa on a transformation project for the World Bank.
Her advisory appointments include Non-Executive Director at the British & Irish Lions, and Basketball Ireland; Chair of the Innocence Project London; Founding Director of the Global Association of Behavioral Scientists; and President of the Harvard Club of Ireland. She is Advisor at World Athletics, Council Member at The Football Association and former Vice-Chair of UN Women (UK).​
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Her research and insights have been seen by millions. A TEDx speaker on indecision, she speaks at firms such as Goldman Sachs, HSBC, and the EBRD. Publishing regularly in Forbes, Inc., Psychology Today, Harvard Business Review, she has been featured by the Financial Times, CNBC, the Economist, Telegraph, Yahoo Finance, CEO World, BBC, Virgin One, and Fox Business.
Her debut book "TUNE IN: How to Make Smarter Decisions In A Noisy World" presents a new judgement framework and draws lessons from Presidents, astronauts, CEOs, Olympians, FBI investigators and Death Row exonerees. TUNE IN has won awards for business leadership and self-help including the International Book Award 2024, Independent Press Award 2025, American Writing Award 2024 and PenCraft Literary Excellence Award, Fall 2024.
A guest lecturer in INSEAD, University of Greenwich and Harvard Kennedy School, she holds two first-class Masters, a BA in Philosophy, and has trained in forensic psychology.
"Sensational ..."
Rory Sutherland
Vice Chairman, Ogilvy

"The only book on decision-making you'll ever need..."
Dr Dario Krpan
Professor, London School of Economics

#1 New Release




International Book Award 2024 (Self Help)
PenCraft Literary Excellence Award 2024 (Self Help)
New York City BIG Book Award 2024 (Self Help)
American Writing Award 2024 (Business Leadership)
