
Nuala G. Walsh

Business Consultant, Behavioral Scientist, and Author


Non-executive director, adjunct professor, and MindEquity CEO, Nuala Walsh is a leading authority on behavioural science, reputation, and culture change.
Recognised among the 100 Most Influential Women in Finance, she is a former FTSE 100 Chief Marketing Officer with 30 years at BlackRock, Merrill Lynch and Standard Life Aberdeen. At PA Consulting, she spent a year in Africa for the World Bank.
Today, an Adjunct Professor at Trinity College Dublin's School of Medicine, she teaches behavioural science; and is a Fellow at the London School of Economics.
Advisory appointments span business, sport and human rights - Non-Executive Director at British & Irish Lions, and Basketball Ireland; Chair of Innocence Project London; Founding Director of the Global Association of Behavioral Scientists; President of Harvard Club of Ireland; Advisor at World Athletics, Council Member at The Football Association, and former Vice-Chair, UN Women (UK).
A TEDx speaker, she publishes in Forbes, Inc., Psychology Today, Harvard Business Review, and Management Today. Her insights have been featured by the FT, BBC, and Fox. Her debut "TUNE IN" has been translated into 7 languages, winning the Business Book Award 2025; International Book Award 2024, Independent Press Award 2025, and American Writing Award 2024.
She holds two first-class Masters, a BA in Philosophy, and has trained in forensic psychology.
"Sensational ..."
Rory Sutherland
Vice Chairman, Ogilvy

"The only book on decision-making you'll ever need..."
Dr Dario Krpan
Professor, London School of Economics
"Well-crafted..."
The Irish Times





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